By KEDIBONE MOLAETSI
11 May 2026 – The North West MEC for Education, Viola Motsumi has congratulated the newly-appointed Director of Communication, Dr Elias Malindi on his recent achievement of obtaining a Doctorate of Philosophy (PhD) in Communication. Motsumi said Malindi graduated from the North West University (Mahikeng campus) on Friday.
She further said Malindi brings with him more than 20 years of experience in Communication Services within the department, reflecting a long-standing commitment to excellence and professional growth. Motsumi added that before entering academia, Malindi worked underground in the mining sector for eight years.
“This experience shaped his work ethic and strengthened his determination to pursue higher education. Through commitment and resilience, he progressed academically and ultimately obtained his Bachelor of Arts (B.A.) degree in Communication, B.A. (Honours) in Communication before registering for a Master of Arts (M.A.) dissertation in Communication, which he completed in 2013.
“He subsequently enrolled for a Doctor of Philosophy (PhD) in Communication Studies. All of these qualifications were obtained through the North West University (Mahikeng campus),” she said.
Motsumi said the topic for his study was: “Developing a communication framework for the effective dissemination of pandemic-related information in rural areas of the Ngaka Modiri Molema District in South Africa”. She said this study is situated within the field of health communication and the research addresses challenges associated with information exchange in underserved communities during public health crises.
“A qualitative research design was employed, incorporating the perspectives of key stakeholders, including traditional leaders, educational institutions and government departments. The findings reveal that existing communication approaches are often fragmented and inadequately aligned with local contexts.
“The study proposes a contextually relevant framework that integrates community-based structures and culturally appropriate communication strategies. This framework seeks to enhance coordination, improve access to information, and strengthen community responsiveness and resilience during pandemics,” said Motsumi.
Motsumi congratulated Malindi and expressed that his hard work, dedication and commitment to academic excellence serve as an inspiration to many within the education sector. She said Malindi’s achievement is a testament to perseverance, discipline and a passion for lifelong learning.
“His accomplishment not only brings pride to the department, but also demonstrates the importance of continuous personal and professional development. I would like to encourage all our colleagues in the department, not to relax but to develop themselves in their different careers.
“One day they are going to reap the benefits of personal development. Malindi will continue to inspire many employees, who started from humble beginnings and worked their way up through dedication, perseverance, and hard work,” said Motsumi.
She said Malindi’s achievement stands as a testament to perseverance and the transformative power of education. Motsumi said his story reflects a firm belief that one’s background does not determine one’s future.
The Guardian 