Picture: The North West Department of Education communication team/Supplied
By OBAKENG MAJE
The North West Department of Education Communication Directorate unit had a two-day consultative engagement at Sparkling Water Hotel in Rustenburg to sharpen their communication strategies.
The North West Department of Education spokesperson, Mphata Molokwane said communication function is the heartbeat of every organisation and effective communication may contribute to organisational success if it is well-coordinated and organised.
“Communication builds employee morale, and the satisfaction of stakeholders and promotes two-way communication with the public. Now that the year is over in a few months, the Grade 12 learners are currently writing their Preliminary Examinations.
“The Communication Directorate decided to review its communication strategy and adjust it to the current developments. Our new communication strategy will assist us in communicating the Last Push campaign, World Teachers Day, Grade 12 Final Examination, Launch of the Early Childhood Development programme, School Governing Bodies Elections, School Infrastructure programmes, etc,” he said.
Meanwhile, the acting Superintendent General, Dr Shadrack Mvula in his address, insisted that the communicator’s role should be to popularize the activities of the department.
“Our department is doing so many good things and the public needs to know about our performance. Therefore, it becomes the responsibility of the communicators to popularize those activities. Communicators need to be sharp and should be aggressive when they perform their duties.
“You need to know your operational environment and understand protocol. In your stories, learners should be the primary beneficiaries and remember that teamwork is of paramount importance,” he said.
The strategic session received presentations from Refiloe Mokoto on Risk Management, Dr Peter Kgatitsoe on Strategic Planning, Kagiso Merementsi on Priorities of Strategic Planning with regards to Government Communication and Information Services and Brian Setwambung on Priorities of the 6th administration.
According to Mvula, the directorate will implement the new communication strategy after an intensive consultation process within the highest authorities of the department.
The Guardian 