COMMUNITY media plays a fundamental role within communities. Taung-based radio station news presenter, James Gaojelwe said even though some of the appeal of radio may have ceded, radio continues to be the primary medium of communication.

Gaojelwe, 35, joined Vaaltar FM Community radio station back n 2004. Maphoitsile-born presenter hosts a daily current affairs show at the station between 12-1pm.

“I was inspired by people like Motsweding FM, Oshebeng Koonyaditse and Soweto TV presenter, Tim Modise. I am very passionate about radio and news to be selective. The news attracts more listenership and people want to be informed and know what is happening around their surroundings.  

“Radio is one of the best medium because people can listen anywhere whether at home, in vehicles or in offices. For those who want to become radio presenters and get to be part of this broadcasting environment, they need to have the voice, passion and creativity,” he said.

“I have been on radio for 12 years now. However I want to spread my wings to the mainstream. It is not easy to be a radio presenter especially for news department. We are heading to local government elections and we host various political parties on our show. Some of them accuse us for being biased. They believe the presenter sometimes favours some political parties.

“As journalists, we are also being threatened by some community members. When one go and cover stories especially that expose corruption or crime stories. Media is regarded as the watchdog and it is very important for our communities to know its role,” Gaojelwe said.

Even though Gaojelwe does not have any qualifications for radio so far, he said that will never deter his hopes.

“I am working hard to get necessary qualifications. Media is a very competitive field. I am also using the available recommendations of experienced broadcasters to get better.

“I read a lot and that also helps me. Passion is needed if one works for community radio station because the money is not that good. Those who want to sharpen their presenting skills then will benefit from that. News plays very important roles in daily chores of our life. Every state and country has their own news channels providing them with latest and breaking news about their area and country,” Gaojelwe said.

He said media helps government and political leaders to account. Gaojelwe further said media also helps to fight corruption, fraud and maladministration in organisations.

“We regard ourselves as the voice of the voiceless. We represent the views of the masses. Reporting responsibly is also needed because we have seen many people using media to discredit others. As journalists, we need not to take side protect the democracy at all times,” he added.

-TDN

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