NWU: “Advocate strategies that make travelling affordable”


Picture: The Director of Tourism Research in Economics, Environs and Society (TREES) at the North West University (NWU), Prof Elmarie Slabbert

By KEDIBONE MOLAETSI

The Director of Tourism Research in Economics, Environs and Society (TREES) at the North West University (NWU), Prof Elmarie Slabbert calls on Minister of Tourism, Patricia De Lille to advocate strategies that will make travel more affordable for South Africans facing increased living costs. Slabbert said security measures need to be enhanced by increasing visible policing and security personnel at key tourist spots.

She further said tax incentives for businesses that invest in tourism infrastructure and services should also be introduced, especially in underdeveloped regions. Slabbert added that De Lille has retained her portfolio as Minister of Tourism in the new Government of National Unity (GNU) and the decision has been met with praise from the acclaimed research unit.

“The tourism sector should be both happy and relieved that Minister De Lille will continue in her position. The minister is action-driven and highly values the opinions of both the private and public sectors, thereby creating a conducive environment for cooperation.

“However, considering the political and economic challenges facing South Africa, the team at TREES compiled a “wish list” of how they propose De Lille should leverage the country’s natural beauty, rich cultural heritage and unique attractions to address critical issues that will help ensure sustainable and inclusive growth in the tourism sector,” she said.

Slabbert said these recommendations are not the responsibility of the Department of Tourism alone, but require cooperation with other government entities. She said security measures must be enhanced by increasing visible policing and security personnel at key tourist hot spots. She said TREES also emphasised the need to continue implementing comprehensive safety protocols to reassure both domestic and international tourists.

“With regard to emergency services, there is a need to improve the availability and responsiveness of emergency services in tourist areas, including those of medical facilities and emergency hotlines. The airport is the first encounter with the country for international visitors, emphasising the importance of service delivery.

“It is important to increase the number of direct flights to South Africa on a continuous basis. Long queues at passport control and baggage that cannot be booked through to the next destination do not contribute to the image of a welcoming destination. Biometric passports, automated systems and e-gates will reduce waiting times, making travel more convenient and secure,” said Slabbert.

She said visa application processes should be simplified to attract a broader range of tourists, including digital nomads. Slabbert said specialised visa categories should also be developed for digital nomads, allowing them to stay and work in South Africa for extended periods, and incentives such as co-working spaces and connectivity hubs can be offered.

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