BY Obakeng Maje
Motsweding FM Station Manager, Sibongile Mtyali has more enticing plans for the national station. The station broadcast from Mahikeng, in the North West and cater mostly for Tswana-speaking people.
The station boast at least 3,2 million listenships and is one of more recognised in the country.
However the station experience some unrest in the past week when they untimely changed their most listened show presenters. On Monday the listeners surprisingly,woke up to the voices of their rather loved and precious presenters Kabelo “Kbizo” Molopyane and Felix DaCat who use to host Afternoon Drive Show.
The changes did not settle well with some of listeners who ruminated this matter rather on their Facebook Fan page.
It is a norm that Motsweding FM engages our listeners on an annual basis to review and evaluate our programmes. This trend is not unique to Motsweding FM but common across the radio industry both in the country and abroad” Station Manager, Sibongile Mtyali told our crew.
The Station handed the Afternoon Drive Show to lesser-fancy Douglas “Dmos” Mosadi and Tazzman Nkoane who hosted Breakfast Show before.
Miss Mtyali continues “Usually programme changes happen on April 1st in line with the beginning of a new financial year. Programmes are changed based on presenter strengths and capabilities, focus/strategy for each program and expected outcomes and targets of each programme” She explains.
This unrest do not unfazed the station manager who is adamant the show will go on despite indifference. Most of listeners demand the Afternoon Drive Show crew to be returned and do away rather old-timers as they called current show drivers.
“This year was different in that we needed to allow ourselves enough time to engage with all our stakeholders before changes were effected, especially our listeners.
We evaluate our programmes every quarter by means of on-air feedback session, New Media platform, SMS line & e-mail and this is what we are currently doing with our listeners
This process assists in giving us an idea of what listeners expect from the station and what their views are of our on-air personalities” Mtyali said.
Even though the station is going through this phase, Mtyali believes things will work out in no time.
“Moving forward, we will be engaging for the next few weeks with our listeners and at a later stage we will consolidate their views, which will contribute to our plannery activities” Mtyali said.
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You can listen to Motsweding FM ON 87.9mhz-107.9Mhz
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