Tag Archives: Environs and Society (TREES) at the North West University (NWU)

NWU: “Tourism matters to all”

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By KEDIBONE MOLAETSI

26 September 2024- The research unit Tourism Research in Economics, Environs and Society (TREES) at the North West University (NWU), has established itself as a leading research unit focusing on sustainable tourism. TREES distinguishes itself by conducting innovative research on the economic, environmental and social impacts of tourism, and in promoting evidence-based strategies to enhance the sector’s growth.

The Director of TREES, Prof Elmarie Slabbert said the unit plays a crucial role in promoting tourism in South Africa by analysing market trends, developing sustainable tourism models, and engaging with policymakers and stakeholders. She further said Tourism either affects the people or affect the industry.

“It is a balancing act between economic benefits, environmental protection and community well-being. By showcasing our tourism gems in a responsible manner, we preserve them for the future. 

“For South Africa, the tourism sector leads to economic growth, infrastructure development, job opportunities, environmental conservation and more. On the other hand, the people living in tourism hubs benefit indirectly from these developments and improvements,” said Slabbert.

She added that it is their duty as South Africans to take care of tourists, to offer a sustainable tourism product and if possible, to be tourists themselves. Slabbert said Tourism matters to everyone, whether you are directly involved or not.

“Now is the time for tourists to experience what South Africa and Africa have to offer. South Africa’s natural beauty is a key driver of its tourism industry, attracting visitors from around the world and TREES is leading the way in ensuring that this sector is sustainable.

“Researchers at TREES are working to protect our natural tourism gems, ensuring that they remain a source of economic and environmental benefits for generations to come,” she said.

Slabbert said nature-based tourism, is a cornerstone of South Africa’s tourism industry and it includes wildlife, adventure, eco- and geo-tourism.

A key researcher at TREES, Prof Peet van der Merwe said they focus on addressing the balance between tourism and environmental protection. Van Der Merwe said his current research looks at issues such as overcrowding in national parks and the socio-economic impacts of wildlife tourism, particularly hunting.

“Tourism plays a crucial role in the economy, but it is equally important to ensure that tourism is managed sustainably. Our research aims to develop models that promote sustainable tourism practices, ensuring that South Africa’s natural wonders are preserved for future visitors,” he said.

Meanwhile, Dr Madeline Huyser and her team are also exploring how conservation technology, such as drones and apps, can be used to protect the environment and enhance the visitor experience. She said these tools have the potential to not only protect the wildlife, but also educate tourists about the importance of conservation.

“Our research highlights the role of technology in shaping the future of nature-based tourism, offering solutions to some of the sector’s most pressing challenges,” said Huyser.

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

NWU: “Advocate strategies that make travelling affordable”

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Picture: The Director of Tourism Research in Economics, Environs and Society (TREES) at the North West University (NWU), Prof Elmarie Slabbert

By KEDIBONE MOLAETSI

The Director of Tourism Research in Economics, Environs and Society (TREES) at the North West University (NWU), Prof Elmarie Slabbert calls on Minister of Tourism, Patricia De Lille to advocate strategies that will make travel more affordable for South Africans facing increased living costs. Slabbert said security measures need to be enhanced by increasing visible policing and security personnel at key tourist spots.

She further said tax incentives for businesses that invest in tourism infrastructure and services should also be introduced, especially in underdeveloped regions. Slabbert added that De Lille has retained her portfolio as Minister of Tourism in the new Government of National Unity (GNU) and the decision has been met with praise from the acclaimed research unit.

“The tourism sector should be both happy and relieved that Minister De Lille will continue in her position. The minister is action-driven and highly values the opinions of both the private and public sectors, thereby creating a conducive environment for cooperation.

“However, considering the political and economic challenges facing South Africa, the team at TREES compiled a “wish list” of how they propose De Lille should leverage the country’s natural beauty, rich cultural heritage and unique attractions to address critical issues that will help ensure sustainable and inclusive growth in the tourism sector,” she said.

Slabbert said these recommendations are not the responsibility of the Department of Tourism alone, but require cooperation with other government entities. She said security measures must be enhanced by increasing visible policing and security personnel at key tourist hot spots. She said TREES also emphasised the need to continue implementing comprehensive safety protocols to reassure both domestic and international tourists.

“With regard to emergency services, there is a need to improve the availability and responsiveness of emergency services in tourist areas, including those of medical facilities and emergency hotlines. The airport is the first encounter with the country for international visitors, emphasising the importance of service delivery.

“It is important to increase the number of direct flights to South Africa on a continuous basis. Long queues at passport control and baggage that cannot be booked through to the next destination do not contribute to the image of a welcoming destination. Biometric passports, automated systems and e-gates will reduce waiting times, making travel more convenient and secure,” said Slabbert.

She said visa application processes should be simplified to attract a broader range of tourists, including digital nomads. Slabbert said specialised visa categories should also be developed for digital nomads, allowing them to stay and work in South Africa for extended periods, and incentives such as co-working spaces and connectivity hubs can be offered.

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