By KEDIBONE MOLAETSI
The North West Department of Economic Development, Environment Conservation, and Tourism (DEDECT) in collaboration with North West Parks and Tourism (NWP&TB), is excited to announce the launch of Tourism Month 2024. The department held a special event revealing the province’s plans and initiatives for this year’s celebration, embarking on a month-long journey to highlight the significance of tourism in the platinum province.
The North West MEC for Department of Economic Development, Environment Conservation, and Tourism (DEDECT), Bitsa Lenkopane said Tourism Month, celebrated annually in September, plays a crucial role in showcasing the importance of the tourism sector to the South African economy and its contribution to job creation. Lenkopane said this year, the theme for Tourism Month is: “Tourism and Peace – 30 Years of Connecting People, Places, and Culture.”
“The theme reflects the enduring impact of tourism in fostering connections and understanding across diverse communities over the past three decades. Attendees at the launch event had the opportunity to engage with industry experts and explore how the province is poised to enhance its tourism offerings to both local and international visitors.
“This month is not just a celebration, it is a powerful reminder of the richness that lies in our diverse landscapes, our vibrant wildlife, biodiversity, cultures and our warm, welcoming people. From the golden savannas of the Pilanesberg to the beautiful Magaliesberg, and the tranquil waters of the Hartbeespoort Dam, from the historical significance of the Taung World Heritage Site, to the vibrant rhythm of our local communities, to the hunting area of the province. North West is a province that tells a story like no other,” she said.
Lenkopane further said the public should join them as they have the power of tourism to bring people together and promote peace through shared experiences. She added that they are looking forward to their participation in making Tourism Month 2024, a resounding success.
“As we launch this month of celebration, I urge everyone of us to become ambassadors of this beautiful province. Let us share the stories of our unique destinations, promote our local businesses, and invite the world to experience the magic of the North West province.
“Tourism is more than just visiting places, but it’s about connecting with people. It’s reflected in the laughter of children playing in the village, the wisdom shared by our elders, the creativity of our artisans and the warm greetings from our local guides,” said Lenkopane.
She said these are the moments where visitors truly experience the unique essence of the North West as a destination. Lenkopane said South Africa, like most other countries, is currently navigating a period marked by significant challenges and opportunities.
“As the global community recovers and rebuilds from the effects of recent global events, particularly the COVID-19 pandemic, the tourism industry has shown signs of gradual recovery.
“From 2021 to 2023, international arrivals increased from 415 million in 2021 to 917 million in 2022, and 1.286 billion in 2023. Despite this upward trend, the overall growth from 2019 to 2023, still reflects a 12% decline, indicating that the industry has not yet fully returned to its pre-pandemic levels,” she said.
The Guardian 