By OBAKENG MAJE
31 July 2025- The North West Premier, Lazarus Mokgosi accompanied by the North West MEC for Department of Economic Development, Environment, Conservation and Tourism (DEDECT), Bitsa Lenkopane and Executive Mayor of Rustenburg, Sheila Huma, launched the North West Growth Hub today at OR Tambo International Airport in Gauteng.
The Growth Hub, based at Shop No. 17 at OR Tambo International Airport, is a game-changer for local Medium, Small, and Micro Enterprises (MSMEs), providing enhanced visibility in competitive markets, support in accessing digital platforms, and opportunities to collaborate across industries.
Mokgosi further said with a strong focus on showcasing their rich biodiversity, cultural heritage and entrepreneurial spirit, the Growth Hub will unlock fresh economic pathways across agriculture, conservation, manufacturing, and hospitality. He added that this strategic milestone is set to significantly enhance the province’s digital marketing and branding capacity, positioning the North West as a compelling destination for tourism, trade, and investment.
“The North West Growth Hub aims to amplify visibility for the province’s diverse Medium, Small, and Micro Enterprises (MSMEs), promote its rich biodiversity, and unlock growing economic opportunities.
“Through this Growth Hub we aim to amplify the visibility of the province to this lucrative market by exposing it to our rich biodiversity, and unlock growing economic opportunities across various sectors,” said Mokgosi.
He said the Growth Hub programme also aligns with the objectives of the Provincial Growth and Development Strategy, which will be launched in due course. Mokgosi said, however, at the centre of this initiative is to build a digitally enabled, competitive, and inclusive economy, which can help the province address the challenges of unemployment, poverty and inequalities in their communities.
“The Growth Hub is a flagship initiative of the Department of Economic Development, Environment, Conservation and Tourism (DEDECT), aligning with the department’s digital transformation priorities as pronounced by Lenkopane during the 2025 Budget Vote.
“It is a core pillar in the province’s broader strategy to build a digitally enabled, competitive, and inclusive economy. Once fully equipped with modern digital infrastructure, the hub will serve as a sustainable platform for marketing the North West as a premier tourism destination,” he said.
Mokgosi said the hub will also accelerate the development of township economies and promote localisation.
The Guardian 