By PHENYO MOKGOTHU
8 May 2025- North West University (NWU) graduate, Brigadier Athlenda Mathe has been named the 2024 Spokesperson of the Year by the National Press Club, recognising her work in national police communication during a year of major public events. The announcement was made during the National Press Club’s awards ceremony in Pretoria on 25 April 2025. Mathe, who is the national spokesperson of the South African Police Service (SAPS), was honoured for leading the police service’s public communication during events such as the 2024 national and provincial elections, the presidential inauguration, the opening of parliament and the illegal mining incident in Stilfontein.
“It is an honour to be recognised in this way. I dedicate this award to the men and women in blue who serve South Africans every day,” she said.
Mathe further said her academic background helped to prepare her for a demanding career in public service.
“The communication principles I learned at the NWU continue to guide me. The qualification I earned early in my career set me apart in job interviews and gave me a strong foundation,” she said.
Mathe obtained her BA Hons in Communication at the NWU in 2013.
Reflecting on her career, she encouraged students to prioritise education.
“It really does pay off in the long run.”
The NWU is one of the sponsors of the National Press Club awards held annually to honour individuals who have made significant contributions to communication in the public space.
Picture: SAPS national spokesperson, Brigadier Athlenda Mathe/Supplied
The Guardian 