By OBAKENG MAJE
15 April 2025- The North West Province’s leading commercial radio station, You FM has appointed Tebogo Mashego as its new Managing Director with immediate effect. Mashego, who has over a decade of experience in the media industry, brings a wealth of knowledge and expertise to drive growth, diversification and financial stability.
The Chairperson of Motswako Media Group, which is a subsidiary to Pooe & Associates Investment Holdings, Tebogo Pooe said the appointment of Mashego is a strategic move aiming at driving growth, diversification and financial stability in the competitive business space. Pooe further said with Mashego’s extensive experience in market intelligence, he brings the right skills to propel the station’s market share and revenue growth.
“Mashego’s broad experience and skills make him an ideal candidate for this role. His ability to analyse market trends, identify opportunities and develop effective strategies will drive YOU FM‘s growth and success.
“Mashego holds a National Diploma in Marketing from the Vaal University of Technology, as well as a Bachelor of Arts degree in Sociology and International Relations from the University of Witwatersrand (Wits),” he added.
Pooe said Mashego furthered his studies with a Bachelor of Arts Honours degree in Political Studies from North West University (NWU) and a Bachelor of Laws (LLB) degree from Wits. He said with a career spanning over a decade, Mashego has worked in various senior roles within the media industry, including Senior Media Analyst at eMedia, Senior Media Strategist at MSG Afrika, Senior Audience Specialist at Multichoice and Head of Sales & Insights at YOU FM.
“As a seasoned media strategist, Mashego brings a wealth of knowledge and expertise to his Managing Director of YOU FM role. His unique blend of academic and professional experience has equipped him with a deep understanding of the media landscape, allowing him to drive innovative strategies and growth within the organisation.
“With his exceptional leadership skills and industry expertise, Mashego also announced a new line up for the station, which includes a well-known local comedian Jones Blaq Gzus who will host the 326 AVENUE Afternoon Drive Show with Sweetness Motsepe,” said Pooe.
Meanwhile, Mashego said they take pride in being a station that truly listens to its audience. He said the new line-up is a direct response to what the listeners have asked for.
“Our goal is to continue to deliver quality content, relatable voices, and engaging discussions that reflect the pulse of our community.
“I’m thrilled to join YOU FM as the new Managing Director, with a clear mandate to drive growth, diversification, and profitability. Our key objective is to attract a more diverse audience, expanding our reach and increasing our market share,” he said.
Mashego said by leveraging his expertise in market intelligence, they will inform strategic decisions that drive business growth and ensure sustained profitability. He said he is excited to work with the team to unlock new opportunities and take YOU FM to greater heights.
The Full 2025 Line-Up:
Monday – Thursday
00:00 – 03:00 Vincent Maseko
03:00 – 06:00 Ofile Kgaledi
06:00 – 09:00 YOUR MORNINGS: Pat Cash
09:00 – 12:00 YOU BEFORE NOON: Pelo Modiga
12:00 – 15:00 MIDDAY BOOST: Dubbz & Kgosigadi
15:00 – 18:00 326 AVENUE: Sweetness Motsepe & Jones Blaq Gzus
18:00 – 19:00 YOU FM BUSINESS HOUR: Thapelo Moloi
19:00 – 20:00 NEWS HOUR: Motlhaping Modise
20:00 – 00:00 PURPLE HEARTS: Kgosi Tshimega
Friday
18:00 – 22:00 THE WEEKEND SWITCH UP: Sydney Letsapa
22:00 – 02:00 THE PARTY STARTER: Kabza Global Saturday
02:00 – 06:00 Morena Matsena
Weekends
06:00 – 10:00 WEEKEND BREAKFAST: Leroy Gopal
10:00 – 14:00 THE OLD SCHOOL HANGOUT: Kea Ratlhagane
14:00 – 18:00 THE OLD SCHOOL HANGOUT: Jomo Monama
18:00 – 22:00 THE PARTY STARTER: Sydney Letsapa
22:00 – 02:00 PARTY WITH YOU: Morena Matsena Sunday
02:00 – 06:00 Ofile Kgalegi
06:00 – 10:00 Leroy Gopal
10:00 – 14:00 Purple Soul Train: Pelo Modiga
14:00 – 18:00 Purple Soul Train: Sweetness Motsepe
18:00 – 21:00 Purple Soul Train: Kgosi Tshimega
21:00 – 00:00 Purple Soul Train: Vincent Maseko
The Guardian 