
Picture: The owner and founder of Lonaka Produce, Kagiso Dirapelo/Supplied
By OBAKENG MAJE
North West entrepreneur, Kagiso Dirapelo who is the founder of Lonaka Farm Produce shared his mixed emotions on his journey of becoming an entrepreneur. Dirapelo said even though the journey was challenging, the rewards are worth the obstacles.
“Despite the humble beginnings, Lonaka Farm has experienced remarkable growth. It provides valuable opportunities for the local community, where job creation is of paramount importance. The Lonaka Farm has also played a critical role in addressing unemployment. Through strategic employment initiatives, the farm currently has six permanent staff members.
“We also have one student as part of the government’s learnership programme. In 2009, the Lonaka Farm started operations with a modest livestock count of five cattle and seven sheep. However, driven by an ambitious vision, we refused to succumb to adversity and grow from the small seeds to blooming success,” he said.
Dirapelo, who was born and bred in Serene village, near Moletsamongwe, outside Mahikeng said, he legally established the Lonaka Farm in 2018. He further said, since then, his company has witnessed remarkable expansion. Dirapelo added that, now Lonaka Farm boasts an impressive livestock inventory that includes over 700 broiler chickens, and 1152 layers dedicated to egg production.
“I had to sell the cattle and sheep I began with in order to start meat production and supplement my new business enterprise. Except for the chickens, currently, the farm does not have its own livestock as we rely on auctions to obtain meat and sell it to the market.
“In addition, the farm operates a mobile butchery, catering to a diverse clientele ranging from local supermarkets and convenience stores to social clubs including individuals who seek quality meat for special occasions such as funerals, weddings, and parties,” said Dirapelo.
He said he had accomplished his childhood dream. Dirapelo said his desire to own a farm was deeply rooted in his upbringing.
“The responsibility of taking care of my family’s livestock also fuelled my passion from a young age. What truly inspired me was the ability to generate wealth for my family, while also creating job opportunities within the local community,” he said.
Meanwhile, the North West Department of Economic Development, Environment, Conservation and Tourism spokesperson, Jerry Matebesi said: “The department’s Empowerment Fund programme has identified Lonaka Farm’s potential and provided crucial assistance. As a result, the farm has acquired necessary machinery and equipment such as a display fridge, senior bandsaw, meat mincer, and sausage filler.
“These upgrades will greatly improve the farm’s operating efficiency and allows it to provide superior services to its valued consumers. Although Lonaka Farm has achieved remarkable success, it faces certain challenges that were inherited. Transporting products to clients has become a hurdle due to the breakdown of the farm’s aged bakkie.”
Matebesi said, nonetheless, Dirapelo and his team are actively exploring alternative means of transportation to ensure that they deliver the needed products timeously. He said, furthermore, the farm has been affected by intermittent power outages, but atleast they have a small backup generator.
“This helps because the farm manages to sustain its operations and continue to provide excellent service. Dirapelo expressed gratitude regarding the department’s assistance, noting that with its newfound assistance and resources, Lonaka Farm would be able to rise to greater heights.
“He even sees a brighter future, with greater revenue and a larger client base. Dirapelo said with a well-equipped butchery, he will be able to employ more people. His ultimate goals include becoming one of the top commercial farmers, achieving a national and international reputation and even exporting some of their products to neighbouring countries and beyond,” said Matebesi.




