
By THEBEETSILE KEAMEDITSE
The Country Bird Holdings’ Supreme plant in Tigane, Hartbeesfontein has expanded its chicken production to around 35% and created over 100 direct jobs as part of its contribution to the poultry industry master plan.
This investment has further entrenched the company as the majority employer in the area, ramping up economic activity that involves over 2000 employees. The company’s Chief Executive Officer (CEO), Brendon de Boer maintains that the investment forms part of a broader plan by Supreme to align its strategy with new market opportunities and demands.
“We are shifting down from about fifty percent of the output being individually quick-frozen portions to fifteen percent, using the freed capacity to deliver the fresh product, which is in great demand from clients including the quick-service restaurant sector.
“The increased capacity also brings down the production cost per unit, allowing us to produce more affordable chicken, and servicing a wider market. The new facility will be able to process a million chickens a week,” de Boer said.
Meanwhile, the North West Premier, Kaobitsa Bushy Maape said the provincial government is on the right track in luring investments to the province. Maape further said his government will do everything in its power to create a conducive environment for businesses to thrive.
“I believe that this has the potential to unlock various opportunities that the province can offer. This will go a long way in creating jobs and fighting the scourge of unemployment and poverty afflicting the province.
“The opening of the plant represents progress in the province, particularly as we try to resuscitate the provincial economy. The province has suffered enormous shocks due to the pandemic and we are excited that companies like Country Bird see the North West as a viable destination for investments,” he said.
He further said they are working hard to address a number of service delivery challenges confronting the province. Maape added that they are also doing this to assure the private sector that they can work hand-in-hand with them to bring business to the province and create more jobs.
In addition to directly servicing clients with fresh chicken, the Tigane plant will also deliver the raw material for the company’s new processing plant in Germiston. The Tigane expansion along with the increased production of the company’s Germiston plant represents a significant contribution to the poultry sector’s commitment to increasing capacity and job opportunities in line with the poultry sector master plan.
(Edited by: Obakeng Maje)



