Picture: (North West FM presenter, Douglas Mosadi

BY REGINALD KANYANE

NORTH West FM presenter, Douglas Mosadi said he will not trade his radio job for anything. He said to him radio was a calling. Mosadi said he will continue to be a radio presenter as long as he lives.

“I always kept intrigued from the younger age. I think I was born to be a radio presenter. I used to listen to the likes of Aubrey Motloung and Sello Phiri on Radio Setswana then. I will sit with my friends and emulate those presenters. Some people think presenting is easy, however one need skill to do that.

“I started at Radio Mmabatho back in 1992. I was still young and I’ve learnt a lot over the years. I’ve realised that you need passion and to remain compelling, composed and confident to make it through. You also need to be relatable to your audience at all times,” Mosadi said.

A 37 year-old legendary presenter also works as a commercial DJ. He hosts afternoon drive at North West FM. Mosadi who was born in Dobsonville in Soweto also runs a communication company called DMOS Logic. His mother relocated him to Mahikeng because of unrest and riots in Soweto back then.

According to Mosadi, he went through renunciation process because of radio. He also worked for Radio Sunshine after the merger between Radio Setswana and Radio Mmabatho back in 1998.

“I moved to Radio Sunshine back in 1998 after the merger. However I was brought back to now Motsweding FM on the same year. I worked there and hosted various slots before I moved to North West FM last year. Sticking to the same profession boils down to passion.

“As a person you do not have to do things because of money. Money is not everything at the end of the day. If you do what makes you happy, then you are fine. However I learnt a lot on this journey,” he said.

Mosadi was involved in various social responsibilities over the years. He said the radio landscape has changed and he could easily intermingle with his listeners now.

“Changing the lives of the masses is what is important. I have been engaged in various community activities. Social responsibility helps uplift the society we form part of. We recently bought a stove and a freezer to one family in Jouberton, in Klerksdorp.

“I believe in changing the lives of our people. As a radio presenter, you need to take care and respect your listeners. You must always be informative and know what’s happening around you. The topics you bring on air must be fascinating too,” Mosadi said.

He regarded education as very imperative. Mosadi is armed with BA Degree in Communication from North West University. He further added that he wanted to register for Master Degree because one must always expand his/her knowledge.

-TDN

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