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Smartphones have long been a must-have accessory, but sex toys are quickly becoming one of the world’s most popular gadgets.
Experts believe the willingness of stars such as Gwyneth Paltrow and Jane Fonda to divulge their bedroom secrets is behind a recent surge in the sales of “pleasure goods”.
Global sales of erotic accessories are to set to rise to 400 million.
While some of Hollywood’s most famous leading ladies have opened up about their sex lives in the new TV series, The Conversation With Amanda de Cadenet, in the UK Channel 4 has just screened a documentary More Sex Please, We’re British, focusing on its biggest online sex toy retailer, lovehoney.co.uk.
Originally founded in 2002 by Neal Slateford and Richard Longhurst, Lovehoney offers an array of goods from adult toys and sexy lingerie to erotic literature and games. It has seen its sales increase each year to a current total of £16 million (R205m).
Slateford, a former record producer for Kylie Minogue, stated that celebrities opening up about their sex lives had been a key sales driver.
Silver Swan Rabbit Vibrator, a sex toy for women.
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He said: “A famous celebrity will give a big interview about their sex life or their love of sex toys and we will see a flurry of sales afterwards.
“It all started with Sex In The City – which was incredibly liberating for women, especially after Charlotte became a virtual recluse after buying a rabbit vibrator at New York’s famous Pleasure Chest sex store.
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“Suddenly ordinary women weren’t afraid to talk about their sex lives and their use of sex toys.”
Global sales of vibrators and other sex toys soared to £5.5bn a year and are to set to rise to £40bn by 2020 – matching those of smartphones.
Slateford added: “It’s great that celebrities are being more honest about their sex lives. There has been such a huge change in people’s attitudes over the last 10 years.”
While sales of sex toys had been held back in the past due to an association with the sleazy, male-dominated pornography industry, women were becoming far less shy about sexual aids.
A report by retail analysts Hewson confirmed there had been a revolution in the past 30 years, driven by the fact that women have a more powerful position in the home and work place.
“Celebrity endorsement of sex toys by star such as Teri Hatcher, Eva Longoria and Halle Berry act as validators for brands and women alike,” researchers said.
Several female celebrities talked openly about their favourite sexual positions in US TV interviews screened recently.
Zoe Saldana, 33, star of Avatar and Pirates of the Caribbean, said: “I like missionary and I like being on my knees too. And I love being on top or standing up.”
Meanwhile, the X Factor star Tulisa blushed when her rabbit vibrator accidentally went off in her suitcase when she was picking up her baggage at Miami airport.
Desperate Housewives star Eva Longoria, 37, revealed that some of the best sex she had ever experienced was with a sex toy.
She said in an interview: “I own two and I have a Rabbit one. I give that as a gift all the time. It’s the best gift to give – an orgasm.”
Teri Hatcher, 47, also from Desperate Housewives, said: “To be honest, I don’t know what I want a male for. I have some fabulous electronics to use instead. And any woman who tells you she doesn’t is lying.” – Daily Mail

